In crowded and noisy marketplaces, consumers shopping for everything from antacids to airline tickets turn to the brands they trust again and again. Our new research shows that buyers in industrial sectors tend to behave in similar ways. Of the more than 5,300 industrial brands we studied, the top 5 percent capture 95 percent of […]
Saznajte više ->The rising value of industrial brands
- 11:02AM Feb 08, 2021